Temecula, CA (June 28, 2021- Iconic Brands, importer and marketer of an award-winning portfolio of Rum & Tequila brands in uniquely designed bottles, is pleased to announce an exclusive online retail distribution partnership with BluRack, a new type of liquor distribution company.  

“BluRack’s robust online platform and marketing tools offer a powerful way to sell our brands directly to consumers,” says Kim Brandi, CEO of Iconic Brands. “The DTC market has been growing rapidly with double-digit rates for several years. It is projected to maintain a further 20% growth in 2021 and we’re making an investment in partnering with the online platforms that excel in DTC,” added Brandi. 

BluRack donates 10% of all profits to environmental initiatives, human support services, and animal and habitat conservatorship. 

“Since the formation of our company in 2011,” says Brandi, “agricultural and worker sustainability is focus number one. We have invested in the community of Chiapas, Mexico in education and medical services to ensure all components of production are accountable to the community.” 

Iconic will be selling its entire portfolio of spirit brands DTC through BluRack: Deadhead® Rums, Bonampak® Rums, Cozumel® Rums, Sangre De Vida® Tequilas & Mezcals as well as to key retailers such as Total Wine in the state of Florida. For more information on stocking these fine products in Florida , contact shawn@blurack.com


Founded in 2011 by spirits pioneer Kim Brandi,  Iconic Brands, Inc. is a highly creative liquor company focused on creating, producing and marketing world-class rum and tequila in uniquely designed bottles. Iconic Brands’cocktail for success is simple: Profit by design. Produce 360 degree brands specific to its particular culture—where every element is connected—with a focus on art from the inside and out. Each brand is a work of art and tells a story about the rich history and culture of Mexico. Since 2012, Iconic’s portfolio has won 43 industry awards in various categories including taste and design superiority and includes: Apocalypto® Tequila, Sangre de Vida® Tequilas & Mezcals, Bonampak® Rums, Cozumel® Rums and Deadhead® Rums. 

For more information contact Kim@iconicbrandsinc.com.